Interactive Shop Definition 6 Acquires Creative Bubble

http://paidcontent.org/article/419-interactive-shop-definition-6-acquires-creative-bubble-/
Online ad agency Definition 6, fresh from raising roughly $15 million in private equity last month, has bought digital production and marketing firm Creative Bubble. The amount of the deal wasn’t disclosed. The combined entity will have about 100 employees, and will give Atlanta-based Definition 6 a New York office, thanks to Creative Bubble’s location. That will help Definition 6 gain a more national presence, says CEO and founder Michael Kogon in a post on the company’s official blog. Definition 6 also says it plans to “invest in talent,” and to build up its technology and other services, about 8 months after it laid off several staff members.

There’s still money in online marketing, if not the advertising side of it: Definition6, an Atlanta-based online marketing agency, has received about $15 million in new funding, from PE firm Navigation Capital Partners. also based in Atlanta. The 10-year old firm is one of the largest in the southeast, focusing on online marketing, design and e-commerce.
Just six months ago, it did a round of layoffs, and now says it has controlled costs and knows what the future direction is, according to this ClickZ story. With the new money, it plans to acquire two to three digital marketing firms in the next year or so, it says, in the social marketing monitoring and related areas. Clients include VeriFone, Cox, La Quinta Inn & Suites, Carter’s and Wendy’s/Arby’s Group.
http://paidcontent.org/article/419-interative-marketing-firm-definition6-gets-15-million-in-pe-money/
http://www.clickz.com/3634375