Campfire acquired The Advance Guard

http://www.theadvanceguard.com/2009/the-advance-guard-acquired-by-campfire/
http://www.campfirenyc.com/SMPR/campfire_acquires_tag/

Financial terms of the acquisition are undisclosed. The Advance Guard’s 2008 billings approximate $1 MM, while Campfire’s annual billings are estimated at $7 MM.

The merging of the two companies will bring Campfire to a total staff of 25.

Since its own inception in 2007, The Advance Guard has collaborated with Campfire on several groundbreaking campaigns including HBO’s ‘True Blood’ viral controversy; Verizon FIOS’s original TV makeover series, ‘My Home 2.0’; Discovery’s ‘Shark Week’ adventure marketing; and Snapple’s latest digital ‘Real Facts’ initiative. Such successful collaborations led to Campfire’s decision to acquire the shop.