Friday, September 4, 2009

Struck Creative and Axiom Design Collaborative are merging

http://www.sltrib.com/business/ci_13163035

One Salt Lake City-based agency helps create identities for movies, retail products and athletic teams. Another firm, headquartered just a few blocks away, figures out how to present those identities through a wide range of traditional and high-tech media.

Now the two -- Struck Creative and Axiom Design Collaborative -- are merging; their new moniker: Struck/Axiom.

Struck was organized seven years ago as a hybrid advertising agency that uses a wide variety of media to communicate client messages. It employs about 50, with a satellite office in Portland, Ore.

Axiom, described by Conner as one of the nation's "premier graphic-design studios," employs 16 and has an office in Los Angeles.

Clients include large movie-makers such as DreamWorks, Warner Bros., Fox and Paramount Pictures. Major Utah clients include Deer Valley Resort, Real Salt Lake soccer and the Utah Office of Tourism. Also on the list are major retail brands such as Quaker Oats, Adidas and Rossignol, along with sports teams such as the New York Jets and Cleveland Browns