Mosaic acquisition

Mosaic buys web shop Patrick Paradisi ]
March 26, 2009 By Kristin Laird
Experiential marketing agency Mosaic has acquired independent web design agency Patrick Paradisi Inc., and is merging it with its in-house digital hardware services team to form Mosaic Interactive.
Until now, Mosaic worked with Patrick Paradisi Inc. on microsite developments on a per project basis, said Mosaic president Aidan Tracey.
“We believe fundamentally that digital and online is inextricably linked to what we do in event and experiential marketing,” said Tracey. “As we stage events, they get talked about online...and we’ve built the competency now to seamlessly link those two things together.”
Sean Patrick, former president of Patrick Paradisi Inc., will lead the new 15-person division from Mosaic’s Toronto office. Tracey said the interactive shop is open to Mosaic’s existing client list, which includes General Mills, P&G, Coca-Cola and Mattel.
“We’ve worked seamlessly with Mosaic on a great deal of business over the past five years,” said Patrick in a release. “Considering the amount of work we regularly share, as well as Mosaic’s continued growth, it’s a very exciting time to be joining the Mosaic team.”
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20090325_172259_6664