Tuesday, March 3, 2009

Economy Accelerates Shift To Digital Advertising

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101150

The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group.