Friday, February 13, 2009

What Maurice Levy Loves About the Recession

Ad Age: Any acquisitions planned yet for 2009?Mr. Levy: The good thing is that we have 2.8 billion euros ($3.6 billion) of liquidity, and at that level, we have the possibility of making acquisitions. But we are not in a hurry or in a frenzy to make acquisitions. We consider that there are many small acquisitions we can make and we are working on, but we currently have no plans for any large acquisitions.


Ad Age: What sectors do you think will be strong in 2009?Mr. Levy: In 2009, we will see the creative agencies coming back very strongly, because advertisers will be in need of great ideas. We may see the Publicis Groupe grow in the field of health care, and for the others, like CRM, PR, this will very much depend on each market, some of which will be on the up and some down. And there is one segment of PR that I call strategy PR, which includes management issues like crisis, that will definitely be on the upturn.

http://adage.com/agencynews/article?article_id=134559