Thursday, February 19, 2009

Innovation Interactive Hunts For CRM, Analytics Acquisition

Innovation Interactive is on the hunt to acquire a customer relationship management (CRM) and analytics company to expand its offerings as it opens offices around the world.
Will Margiloff--CEO for the parent company of 360i, SearchIgnite and Netmining--said that Innovation Interactive collects, stores and controls "an immense amount of data on behalf of brands, and providing more valuable insight into how they can reach their customers more effectively will become an important step for us."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100552