Fewer Than Half Of Marketers Use Online Metrics

Less than half (47%) of marketing professionals in North America and the U.K. recently surveyed by Alterian reported that they currently use analytics to measure online campaign results.
One-quarter cited analyzing and honing results as the hardest part of any campaign.
In this sixth annual marketing study from the analytics platform provider, 1,545 marketers, agencies, marketing services providers and systems integrators in the U.S. and U.K. were surveyed Oct. 1-Dec. 4 through a dedicated Web site landing page and interviews at three key marketing conferences last October and November.

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