Good News: Hershey Ups Ad Spending

Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take advantage of it. The company also plans to boost spending by as much as 25% to further capitalize.

Hershey CEO David West said that it became "a little bit more efficient to buy media in the latter part of 2008 and into '09 ... the GRP increase is much, much higher than the actual increase in the rate of the advertising."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99285