Publicis Buys Digital Marcom Shop PBJS

http://www.adweek.com/aw/content_display/news/agency/e3i666fc0408ab465aa4eb685dd49f436dc
Ever-acquisitive Publicis Groupe has purchased Seattle-based digital marketing company PBJS. That shop's largest client is Microsoft.

The 26-person shop specializes in multi-channel strategic communications and works to cultivate sustainable relationships between brands and their audiences. Events management, interactive media and branded entertainment are all areas of PBJS' expertise.

Microsoft is PBJS' signature account. It produces internal and external events for the software giant. PBJS most visible work has been in the realm of online book promotions for best-sellers like Tom Friedman's The World Is Flat, for which it helped devise a cross-channel episodic extension with MSN, MSNBC and MSNBC.com. AT&T, Intel, Smart Balance Foods and Sephora are also clients.The agency will operate as an autonomous unit of Publicis Events Worldwide, providing video production, Webcasts and interactive exhibition services.