Tuesday, September 23, 2008

Acxiom Acquires Alvion Direct Marketing Unit

http://uk.news.yahoo.com/cwire/20080918/ttc-acxiom-acquires-alvion-direct-market-78e70a2.html

Acxiom said the acquisition will give it an online marketing list-fulfillment platform that can be used by SMBs to access marketing information in a SaaS environment. The Alvion ListKey platform provides list counts, reporting, and fulfillment of data orders, and offers delivery options including small data storefronts, professional storefronts, and "data pipes."