MDC Partners Forms Cross Ad Exchange Media Management Company

http://biz.yahoo.com/bw/080827/20080827005161.html?.v=1

MDC Partners announced today the formation of Varick Media Management (http://www.varickmm.com), the first digital media management company of its kind. The firm will service clients across all online exchanges by focusing on providing clients with media trading and investment management, audience segmentation and analysis, data intelligence and dynamic creative optimization.