Options Media Group to acquire 1Touch Marketing

Hallandale, Fla.—Options Media Group, an e-mail service provider, this week announced it will acquire 1Touch Marketing, a provider of e-mail marketing, Web-based lead generation, and mobile and postal direct marketing. The transaction is expected to close by the end of the month. 1Touch Marketing’s database contains mobile and SMS (short message service or text messaging) records for approximately 142 million opted-in consumer names and 19 million opted-in business names; the company’s Internet-based lead generation services enable advertisers to target messages on consumer, professional and education Web site networks. The acquisition will give Options Media clients the ability to cross-sell and upsell to their existing customers and build their databases with 1Touch Marketing’s prospecting lists, according to the company.

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