Google to Buy Social Agency Wildfire Interactive for $250 Million

Google agreed to buy social agency Wildfire Interactive for about $250 million plus performance incentives, the latest in a string of deals as advertising and enterprise giants look to add social to their core offerings.

Founded in 2008 with a seed grant from Facebook's fbFund and Gary Vaynerchuk, Wildfire has raised a little more than $14 million and has counted Virgin, Sony, Ogilvy, Verizon, Unilever and Amazon as clients. Co-founders Victoria Ransom and Alain Chuard will join Google as part of the deal.

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