And Blinq's "BAM 2.0" technology handles ad planning by
analyzing clients' target audience members' social-media profile, including
their friends, "likes" and "fan pages."
With such analytical data, Blinq and Gannett will be able
to deliver relevant content, says Vikram Sharma, CEO of Gannett Digital
Marketing Services, which will run Blinq as a separate unit under its umbrella.
That may include simply ads that appear on the right side of a Facebook news
feed page or could be content delivered in the form of "sponsored stories,"
which often contain videos or polls.
