Acquisio buys search optimization company ScienceOps

Paid search management company Acquisio has acquired software developer ScienceOps, whose technology optimizes the performance of Google AdWords campaigns. Financial terms of the deal were not disclosed.

ScienceOps' AdMetrica technology helps optimize conversions generated by the Google Display Network, which shows AdWords paid-search ads on nonsearch engine sites based on site content and audience.

Acquisio said in a statement the transaction should be able to boost its offerings to companies that manage search, social and display campaigns.

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