http://adage.com/article/global-news/draftfcb-acquire-london-based-digital-shop/227379/
Interpublic agency DraftFCB will acquire London-based digital agency Blue Barracuda. The new entity will be called DraftFCB London "Fuelled By Blue Barracuda." Terms of the deal were not disclosed.
Blue Barracuda's 60 employees will be immediately merged with Draft's London office, increasing headcount 50% at the agency. Blue's management team will also be integrated, with former CEO Martin Talks becoming Draft, London's president of digital. The office will serve as the digital hub for Draft's agency network in Europe.
Blue Barracuda, founded in 2002, handles digital strategy and media buying and planning for clients such as Pizza Hut, Getty Images and Roche Pharmaceuticals
