Customer-acquisition company Demandbase Inc. has closed a $10 million round of new financing to support accelerated growth of its online business-identification technology.
The new funding was led by Sutter Hill Ventures, along with existing investors Adobe Systems, Altos Ventures and Sigma Partners. The company has raised $27 million in venture underwriting to date.
Demandbase's Business Resolution Platform identifies website visitors by matching IP addresses with companies, to identify business Web traffic without using cookies.
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