The Power of Packaging Doesn't Stop at the Store

http://adage.com/article/cmo-strategy/power-packaging-stop-store/227046/
nfluencing consumers to buy a product is half the battle. Getting consumers to use it when they take it home (and therefore increase the likelihood they'll buy it again) is the other. Packaging can make the difference. If a product looks appealing and is practical to store in a consumer's pantry or freezer, it can easily become part of the "three Rs" -- routines, rituals and regimens.