Tuesday, April 19, 2011

Agencies Get Into the V.C. Business, But Why?

http://www.adweek.com/news/advertising-branding/agencies-get-vc-business-why-130676
There’s the recently launched Rockfish Brand Ventures and Redscout Ventures. Consigliere, started last year by former Deutsche Inc. chief strategy officer Mike Duda and Phoenix Suns star Steve Nash, is marketing a $20 million fund. Last month Kirshenbaum Bond Senecal + Partners launched KBS+P Ventures. Bartle Bogle Hegarty is raising $16 million through its newly formed Black Sheep Fund. And Method Inc. is rounding up $30 million for Method Ventures.