Tuesday, April 19, 2011

MarketShare gains $32 million in venture funding

http://www.btobonline.com/article/20110415/STRATEGY05/304159996/marketshare-gains-32-million-in-venture-funding?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Marketing analytics company MarketShare Inc. has garnered $32 million in funding from venture capital company Elevation Partners to support growth, particularly overseas.

MarketShare will also use the money to bolster investments in analytics, predictive modeling and its cloud-based suite of analytic products, according to the company.
 
This is MarketShare's second round of funding from Elevation Partners. (Elevation's own backers include the musician Bono.)