Friday, July 9, 2010

Marketwire buys social media firm Sysomos

http://www.marketingmag.ca/english/news/media/article.jsp?content=20100706_170953_660

The Marketwire news release company has acquired Sysomos, a Toronto-based social media monitoring and analysis firm.

Financial details of the transaction, announced Tuesday, were not released.
Marketwire said its acquisition of Sysomos helps the company provide its customers access to and analysis of billions of social media conversations, including blogs, social networks, micro-blogging services, forums, video sites and media sources.

Sysomos, Greek for "everything together," emerged from an advanced research project led by computer science professor Nick Koudas at the University of Toronto in 2005. The company, now headed by Koudas, was incorporated in 2007.