Aegis Launches Team Epic

'Lifestyle' marketing shop has 200 employees http://www.adweek.com/aw/content_display/news/agency/e3i691fbb5b4fe8721fd214e919590c7aaa

At the core of the operation are two existing Aegis units -- events specialist Velocity Sports & Entertainment and experiential marketing unit Vivid Marketing -- which are being integrated under the Team Epic umbrella, Aegis said.

Aegis said the new offering is designed to ensure that clients-- including AT&T, FedEx, IBM, Sports Illustrated, Charles Schwab and Mars -- are "completely responsive to the needs and desires of consumers now and into the future."

The holding company said additional Aegis units would also be incorporated into the Team Epic operation, including research firm SRi. The new entity will also have access to the digital resources of Isobar, the company said. Team Epic will be managed by a committee comprising current Velocity principals Dave Grant, Mike Reisman and Bob Wilhelmy and Vivid leaders Erik Peterson and Andy Cook.

Team Epic will house over 200 employees at offices in Norwalk, Conn., Atlanta, Charlotte, N.C., Boston, San Francisco and London.

"Team Epic has been developed with an eye on today's consumer trends," said Reisman. "We believe it is critical to provide our clients the means to get close to their consumers -- both b-to-b and b-to-c --- in the most intimate, compelling and measurable ways."

"Core to the Team Epic brand promise is the idea of 'personalization,'" said Peterson. "We believe this is a pervasive thread which runs through the fabric of this new organization."