Aegis Media buys performance marketing company nvi

Digital communications company Aegis Media has acquired nvi, a Canadian company specializing in search and digital performance marketing strategies. Financial terms of the deal were not disclosed.

nvi will be blended into Aegis' digital performance agency iProspect. The deal is the latest acquisition to expand iProspect: In October, Aegis acquired Hablar, a Tokyo-based performance and search agency, and in August bought Communicate 2, a digital and search marketing agency based in India.

Aegis itself was acquired last July by agency holding company Dentsu Inc.




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