Oracle Buys Collective Intellect to Bolster Social Media Analysis

Oracle said it had acquired Collective Intellect, a social media analysis firm, just a day after Salesforce.com agreed to buy Buddy Media for $689 million.
In a presentation, Oracle said Collective Intellect had helped CNBC predict that a major discount retailer would not meet sales projections, based on scanning customers’ online messages.

“Gaining intelligence from consumer conversations across social media, and knowing customers’ intentions and interests, helps organizations create better products and deliver better service,” Thomas Kurian, an executive vice president for development at Oracle, said in a statement. “Collective Intellect’s leading cloud-based applications for social media monitoring, combined with Oracle’s social relationship platform, offers a complete social experience to our customers.”

http://dealbook.nytimes.com/2012/06/05/oracle-buys-collective-intellect-to-bolster-social-media-analysis/?nl=business&emc=edit_dlbkam_20120606