Creative Digital-Ad Agency in New York Is Being Acquired

Pod1, an advertising agency in New York that specializes in creative digital services, with a focus on clients in e-commerce, is being acquired.

The acquisition, to be announced Monday afternoon, is for undisclosed financial terms by a company named Group FMG, which is based in London and opened an office in New York late last year.
Group FMG specializes in production services, with a “low-cost, high turnaround” model that plays up its ability to outsource work to offices in countries like India.

The company, which produces video, print, digital and mobile ads, has been “bolting on a few other services,” said David Bonthrone, executive vice president at Group FMG, expanding into areas like creative services and, now, e-commerce.

Pod1 and its 29 employees are being absorbed into the Group FMG office in New York, Mr. Bonthrone said, which has about 15 employees. Fadi Shuman, chief executive of Pod1, will oversee the e-commerce aspects of Group FMG, Mr. Bonthrone said.


http://mediadecoder.blogs.nytimes.com/2012/06/04/creative-digital-ad-agency-in-new-york-is-being-acquired/