Holding company Project WorldWide has acquired New York social-media agency Affinitive. Terms of the deal were not disclosed.
The employee-owned holding company has been steadily bulking up through acquisitions. Affinitive will add $5 million to $10 million in annual revenue to Project, said Chairman-CEO Robert Vallee.
Project had $261 million in worldwide revenue in 2011 with 37% originating outside the U.S., according to Ad Age DataCenter,Affinitive, which was founded in 2002 and counts Random House, E.&J. Gallo Winery and Ubisoft among its biggest clients, started as word-of-mouth agency and creates and manages online brand communities, loyalty programs and social and mobile apps. Affinitive is a Facebook preferred marketing developer.
The plan is to continue its acquisition streak, said Mr. Vallee, adding that agencies in South America and Indonesia as well as those specializing in mobile and public relations are of particular interest.
http://adage.com/article/agency-news/project-worldwide-acquires-york-social-media-agency/235190/
Friday, June 29, 2012
Creative Digital-Ad Agency in New York Is Being Acquired
Pod1, an advertising agency in New York that specializes in creative digital services, with a focus on clients in e-commerce, is being acquired.
The acquisition, to be announced Monday afternoon, is for undisclosed financial terms by a company named Group FMG, which is based in London and opened an office in New York late last year.
Group FMG specializes in production services, with a “low-cost, high turnaround” model that plays up its ability to outsource work to offices in countries like India.
The company, which produces video, print, digital and mobile ads, has been “bolting on a few other services,” said David Bonthrone, executive vice president at Group FMG, expanding into areas like creative services and, now, e-commerce.
Pod1 and its 29 employees are being absorbed into the Group FMG office in New York, Mr. Bonthrone said, which has about 15 employees. Fadi Shuman, chief executive of Pod1, will oversee the e-commerce aspects of Group FMG, Mr. Bonthrone said.
http://mediadecoder.blogs.nytimes.com/2012/06/04/creative-digital-ad-agency-in-new-york-is-being-acquired/
The acquisition, to be announced Monday afternoon, is for undisclosed financial terms by a company named Group FMG, which is based in London and opened an office in New York late last year.
Group FMG specializes in production services, with a “low-cost, high turnaround” model that plays up its ability to outsource work to offices in countries like India.
The company, which produces video, print, digital and mobile ads, has been “bolting on a few other services,” said David Bonthrone, executive vice president at Group FMG, expanding into areas like creative services and, now, e-commerce.
Pod1 and its 29 employees are being absorbed into the Group FMG office in New York, Mr. Bonthrone said, which has about 15 employees. Fadi Shuman, chief executive of Pod1, will oversee the e-commerce aspects of Group FMG, Mr. Bonthrone said.
http://mediadecoder.blogs.nytimes.com/2012/06/04/creative-digital-ad-agency-in-new-york-is-being-acquired/
Monday, June 25, 2012
Oracle Buys Collective Intellect to Bolster Social Media Analysis
Oracle said it had acquired Collective Intellect, a social media analysis firm, just a day after Salesforce.com agreed to buy Buddy Media for $689 million.
In a presentation, Oracle said Collective Intellect had helped CNBC predict that a major discount retailer would not meet sales projections, based on scanning customers’ online messages.
“Gaining intelligence from consumer conversations across social media, and knowing customers’ intentions and interests, helps organizations create better products and deliver better service,” Thomas Kurian, an executive vice president for development at Oracle, said in a statement. “Collective Intellect’s leading cloud-based applications for social media monitoring, combined with Oracle’s social relationship platform, offers a complete social experience to our customers.”
http://dealbook.nytimes.com/2012/06/05/oracle-buys-collective-intellect-to-bolster-social-media-analysis/?nl=business&emc=edit_dlbkam_20120606
In a presentation, Oracle said Collective Intellect had helped CNBC predict that a major discount retailer would not meet sales projections, based on scanning customers’ online messages.
“Gaining intelligence from consumer conversations across social media, and knowing customers’ intentions and interests, helps organizations create better products and deliver better service,” Thomas Kurian, an executive vice president for development at Oracle, said in a statement. “Collective Intellect’s leading cloud-based applications for social media monitoring, combined with Oracle’s social relationship platform, offers a complete social experience to our customers.”
http://dealbook.nytimes.com/2012/06/05/oracle-buys-collective-intellect-to-bolster-social-media-analysis/?nl=business&emc=edit_dlbkam_20120606
Salesforce.com to Buy Buddy Media for $689 Million
Salesforce.com, looking to enhance its social media offerings, has agreed to buy Buddy Media for $689 million.
With the acquisition, Salesforce.com will gain access to a blue-chip roster of social media clients, including Ford, Hewlett-Packard, L’Oreal and other major advertisers that work with Buddy Media on social media advertising. Buddy Media, started in 2007, works with customers to build campaigns on Facebook, LinkedIn and Twitter, providing a platform for advertisers to publish content and monitor their social media efforts.
Salesforce has been active in the rapidly expanding space. Last year, the company purchased Radian6, which helps businesses measure their effectiveness on sites like Facebook and Twitter.
The company is not alone in its quest to snatch up companies like Buddy Media. In May, Oracle reportedly paid $300 million for Vitrue, a social media marketing company. In January, Adobe acquired Efficient Frontier, a digital and social media advertising company.
http://dealbook.nytimes.com/2012/06/04/salesforce-com-to-buy-buddy-media-for-689-million/?nl=business&emc=edit_dlbkpm_20120604
With the acquisition, Salesforce.com will gain access to a blue-chip roster of social media clients, including Ford, Hewlett-Packard, L’Oreal and other major advertisers that work with Buddy Media on social media advertising. Buddy Media, started in 2007, works with customers to build campaigns on Facebook, LinkedIn and Twitter, providing a platform for advertisers to publish content and monitor their social media efforts.
Salesforce has been active in the rapidly expanding space. Last year, the company purchased Radian6, which helps businesses measure their effectiveness on sites like Facebook and Twitter.
The company is not alone in its quest to snatch up companies like Buddy Media. In May, Oracle reportedly paid $300 million for Vitrue, a social media marketing company. In January, Adobe acquired Efficient Frontier, a digital and social media advertising company.
http://dealbook.nytimes.com/2012/06/04/salesforce-com-to-buy-buddy-media-for-689-million/?nl=business&emc=edit_dlbkpm_20120604
inVentiv Health Announces Acquisition of Kazaam Interactive
http://www.bizjournals.com/prnewswire/press_releases/2012/06/05/NY19516
inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that it has acquired Kazaam Interactive, a full-service interactive agency providing comprehensive solutions and services for healthcare agencies and brands.
The acquisition of Kazaam Interactive will be fully funded with equity from funds affiliated with Thomas H. Lee Partners, L.P. ("THL") and other existing stockholders. THL, along with Liberty Lane IH LLC and other co-investors, acquired inVentiv in August 2010.
inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that it has acquired Kazaam Interactive, a full-service interactive agency providing comprehensive solutions and services for healthcare agencies and brands.
The acquisition of Kazaam Interactive will be fully funded with equity from funds affiliated with Thomas H. Lee Partners, L.P. ("THL") and other existing stockholders. THL, along with Liberty Lane IH LLC and other co-investors, acquired inVentiv in August 2010.
After AKQA Sale, Indie LBi Seeks Buyers
http://adage.com/article/agency-news/akqa-sale-indie-lbi-seeks-buyers/235587/
In the wake of WPP's snapping up AKQA for $540 million, Ad Age has learned that Amsterdam-based LBi is reaching out to potential buyers, according to two executives familiar with the process.
LBi has less brand cachet than AKQA but is actually bigger, with nearly twice as many employees. Its revenue was just under $250 million in 2011 with $22 million in net profit, according to its annual report. (AKQA has 1,160 people and $189 million in 2011 revenue, according to WPP.)
The top 10 digital networks by revenue are all owned by major publicly traded marketing-services companies and there are only a few top-50 agencies ranked by U.S. revenue that are not holding-company-backed. Those include: MediaWhiz, owned by private-equity-backed Hyper Marketing; Acquity Group; Resource Interactive; Gyro; and MePlusYou (formerly known as IMC2).
In the wake of WPP's snapping up AKQA for $540 million, Ad Age has learned that Amsterdam-based LBi is reaching out to potential buyers, according to two executives familiar with the process.
LBi has less brand cachet than AKQA but is actually bigger, with nearly twice as many employees. Its revenue was just under $250 million in 2011 with $22 million in net profit, according to its annual report. (AKQA has 1,160 people and $189 million in 2011 revenue, according to WPP.)
The top 10 digital networks by revenue are all owned by major publicly traded marketing-services companies and there are only a few top-50 agencies ranked by U.S. revenue that are not holding-company-backed. Those include: MediaWhiz, owned by private-equity-backed Hyper Marketing; Acquity Group; Resource Interactive; Gyro; and MePlusYou (formerly known as IMC2).
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