WPP wants to purchase digital shop Big Spaceship, making an offer of $12.5 million in recent weeks, according to a source close to the situation.
Brooklyn, NY-based Big Spaceship has been in talks with WPP since October, according to the source. The deal is in due diligence stage, the source said.
Big Spaceship's clients include Adobe, HBO, Skittles, Victoria's Secret, Land's End, and various other notable brands. The agency's disciplines include brand strategy, web, mobile, social, games, and content.
WPP declined to comment, and Big Spaceship didn't reply by press time.
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