Monday, May 28, 2012

MDC acquires TargetCast TCM

MDC is to formally announce on Tuesday that it is acquiring a majority stake in TargetCast TCM, a New York media agency that has 110 employees who work on accounts with more than $600 million in billings from clients that include AMC, Expedia, Hotels.com, New York Life and Pfizer Consumer Healthcare.       
The MDC media agencies that will come under the Maxxcom umbrella, in addition to TargetCast TCM and RJ Palmer, are Integrated Media Solutions, Media Kitchen and Varick Media Management. The billings handled by the media agencies that will be part of Maxxcom are estimated at $1.5 billion.       

http://www.nytimes.com/2012/03/20/business/media/mdc-to-buy-targetcast-tcm.html