Olson Acquires PR Shop Dig Communications

http://adage.com/agencynews/article?article_id=147503 Olson is acquiring Chicago-based public relations shop Dig Communications in a move that gives Olson its first sizable footprint outside of its home market of Minneapolis.

With the addition of Dig, Olson will swell to more than 360 employees, and nearly 20% of the agency's overall revenue will now be driven by PR. Dig's founder, Peter Marino, becomes president of the newly merged agency's PR practice, which will be rebranded Olson PR. Dig employees will remain in their respective office locations in Chicago, Milwaukee, New York and San Francisco.

Olson's roster includes General Mills, Fifth Third Bank, Northwestern Mutual and Target, while Dig's client list includes MillerCoors, Mars' Wm. Wrigley Jr. Co., Harley Davidson, American Express and PepsiCo's Quaker.
http://www.oco.com/about/news/article/1676-OCO