Direct mail printing and production company Johnson & Quin has acquired Compuletter Inc., which specializes in personalized direct marketing, fulfillment, database and list management services. Terms of the agreement were not disclosed.
The addition of Compuletter is expected to expand Johnson & Quin's services beyond direct mail, adding such solutions as personalized URLs, microsites, quick-response codes for mobile marketing and integration of social media networks, according to the company.
Last year, Johnson & Quin acquired some assets and customers of InteliMail, a division of Staples Print Solutions, to augment its direct-mail business.
http://www.btobonline.com/article/20101203/FREE/101209963/johnson-quin-acquires-direct-marketer-compuletter
