Tuesday, May 5, 2009

Maurice Levy: 'We Are Doing Much Better Than Our Competitors'

http://adage.com/agencynews/article?article_id=136347
What sectors will turn around quickest?
Mr. Levy: Digital will continue to grow, and I don't think it will turn negative. If you look, organically we have grown 9.8%, which is a very good number, and even if it is growing slightly it will continue to grow.
I believe the first to go on the up will be creative agencies, simply because there is a need for advertisers to work differently on building their brands and relationships with consumers. Times have changed, and [the marketplace] requires a different kind of approach, so I'm very confident things will start with the creative agencies.
I believe we will touch the lowest point of our industry probably in June or latest in July and start to move to the up trend in August or September. We will then continue to grow, but it will not be sharp growth; it will be more progressive. Real growth will occur somewhere in the 2010 summer time frame.