Brand Advertising Poised to Rebound?

http://adage.com/article?article_id=136629

Some of the results of a survey that the ANA plans to release next week were discussed at the event today, and among the findings was that 74% of senior marketers who responded believe "brand equity" is very important to their company's success. Of course, that hasn't stopped many marketers from paring back their brand-advertising budgets in the past year and focusing most of their efforts on cost-cutting and promotion.
But now, encouraged by the idea that consumer spending might have bottomed out -- or even be starting to trend ever so slightly upward -- some marketers said they would be returning to brand advertising soon.