Jack Morton Worldwide acquires Boston digital agency Genuine Interactive

Genuine Interactive employs 100 and develops Internet offerings such as websites and mobile apps. The firm generated revenues of $15 million last year and counts Lysol, Titleist, and the Museum of Fine Arts, Boston, among clients.

Founded in 2005, Genuine Interactive is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, innovative technology services, and an in-house studio to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Clients include Reckitt Benckiser, MassMutual, Shire and Novartis. Genuine Interactive is based in Boston.

http://betaboston.com/news/2014/05/06/jack-morton-worldwide-acquires-boston-digital-agency-genuine-interactive/