Jack Morton Worldwide acquires Boston digital agency Genuine Interactive

Genuine Interactive employs 100 and develops Internet offerings such as websites and mobile apps. The firm generated revenues of $15 million last year and counts Lysol, Titleist, and the Museum of Fine Arts, Boston, among clients.

Founded in 2005, Genuine Interactive is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, innovative technology services, and an in-house studio to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Clients include Reckitt Benckiser, MassMutual, Shire and Novartis. Genuine Interactive is based in Boston.

http://betaboston.com/news/2014/05/06/jack-morton-worldwide-acquires-boston-digital-agency-genuine-interactive/

Sapient Buys Campfire

http://adage.com/article/agency-news/sapient-continues-agency-acquisition-spree-campfire/292356/

SapientNitro has acquired Campfire, a digital creative boutique and its second agency purchase of the year.

Campfire joins a handful of SapientNitro acquisitions over the past few years. In 2011, SapientNitro bought Clanmo, a mobile shop based in Cologne, Germany. Later that year, it acquired D&D Holdings, a London-based ad agency. In 2012, it set its sights on the U.S., acquiring Portland, Ore.-based digital agency Second Story and mPhasize, a marketing analytics company in Westport, Conn. And in January it bought Hispanic marketing shop La Comunidad.

"A lot has been around elevating the creative product and creative reputation," said Gaston Legorburu, executive director and worldwide chief creative officer at Sapient. Mr. Legorburu spearheaded the latest acquisition. "What's interesting is the combination of technology and brand. Second Story was at the forefront of that."

http://blogs.wsj.com/cmo/2014/03/28/sapientnitro-buys-creative-shop-campfire/