Following last summer’s merger of 58Ninety and Due North to create One Advertising, the Toronto agency has merged with Brandworks, a 19-year-old independent Toronto shop.
The acquisition will make One one of the largest independent shops in the country, according a release, and bolster the agency’s ability to compete against multinationals.
“It made sense to join another strong, independent Canadian shop,” said Lorne Kirshenbaum, principal director for Brandworks, in the release. “Together we could offer our clients greater depth across all disciplines.”
There were no client conflicts as a result of the merger. Brandworks’ client list includes Nikon and Queen’s School of Business, while One works with Workopolis, the LCBO and H&R Block. Both agencies worked with OLG prior to the merger.
Read more: http://strategyonline.ca/2013/04/11/one-advertising-acquires-brandworks/#ixzz2VSjwf2mN
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