Havas Buys Majority Stake in Crowdsourcing Ad Agency

http://mediadecoder.blogs.nytimes.com/2012/04/03/havas-buys-majority-stake-in-crowdsourcing-ad-agency/?scp=2&sq=viktors%20&%20spoils&st=Search

Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency.

Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. He and the two other founders of Victors & Spoils, Claudia Batten and Evan Fry, continue to own a minority stake in the agency, he said.