http://adage.com/article/digital/hootsuite-20m-investment-canadian-pension-fund/233780/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage
Social-media-management platform HootSuite has secured $20 million in secondary funding from OMERS Ventures, allowing a group of employees and early investors to cash out early.
Founded in 2008, Vancouver-based HootSuite has 140 employees, and 3 million users across desktop and mobile. It offers a free service to consumers and an enterprise offering to brands, including PepsiCo, the NBA, FOX and Time, that lets them publish and manage social-media content. Though it also lets users manage their Facebook, LinkedIn and Google+ content, it's best known for its Twitter client.
HootSuite wasn't swimming in cash. It raised $1.9 million in 2009 from investors that included Blumberg Capital, and it took on $3 million in debt last year. A person familiar with the recent deal told Reuters that OMERS Ventures' investment values the company at $200 million.
Monday, April 9, 2012
Havas Buys Majority Stake in Crowdsourcing Ad Agency
http://mediadecoder.blogs.nytimes.com/2012/04/03/havas-buys-majority-stake-in-crowdsourcing-ad-agency/?scp=2&sq=viktors%20&%20spoils&st=Search
Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency.
Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. He and the two other founders of Victors & Spoils, Claudia Batten and Evan Fry, continue to own a minority stake in the agency, he said.
Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency.
Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. He and the two other founders of Victors & Spoils, Claudia Batten and Evan Fry, continue to own a minority stake in the agency, he said.
After Time of Tumult, Doner Sells a Stake to MDC
http://www.nytimes.com/2012/04/04/business/media/doner-after-tumultuous-times-sells-a-stake-to-mdc.html?_r=2&src=busln&nl=business&emc=edit_dlbkam_20120404
DONER, one of the largest independent advertising agencies, is ending its go-it-alone status after 75 years by selling a minority interest to an agency holding group, MDC Partners, that will have the option to take that ownership stake to a majority.
Doner, based in the Detroit suburb of Southfield, Mich., has an estimated $1 billion in billings and is considered the third largest independent agency by that measure, behind the Richards Group and Wieden & Kennedy. There are 600 Doner employees in Southfield and offices in Cleveland, London and Newport Beach, Calif., who work on the accounts of clients like AutoTrader.com, Avery Dennison, the Chrysler Group, Coca-Cola, Coleman, Serta, Sherwin-Williams and the UPS Store.
The decision of the Doner principals to cast their lot with a holding company comes after several trying, tumultuous years that included the loss of the agency’s largest account, Mazda North America, for which Doner created the well-known “Zoom-zoom” campaign; lawsuits filed by former executives; questions about the handling of the agency’s employee pension fund; and turnover among senior managers who included the chief executive, chief financial officer, chief marketing officer and the president of the Newport Beach office.
DONER, one of the largest independent advertising agencies, is ending its go-it-alone status after 75 years by selling a minority interest to an agency holding group, MDC Partners, that will have the option to take that ownership stake to a majority.
Doner, based in the Detroit suburb of Southfield, Mich., has an estimated $1 billion in billings and is considered the third largest independent agency by that measure, behind the Richards Group and Wieden & Kennedy. There are 600 Doner employees in Southfield and offices in Cleveland, London and Newport Beach, Calif., who work on the accounts of clients like AutoTrader.com, Avery Dennison, the Chrysler Group, Coca-Cola, Coleman, Serta, Sherwin-Williams and the UPS Store.
The decision of the Doner principals to cast their lot with a holding company comes after several trying, tumultuous years that included the loss of the agency’s largest account, Mazda North America, for which Doner created the well-known “Zoom-zoom” campaign; lawsuits filed by former executives; questions about the handling of the agency’s employee pension fund; and turnover among senior managers who included the chief executive, chief financial officer, chief marketing officer and the president of the Newport Beach office.
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