IPG acquires Huge

Interpublic Group (IPG), one of the world's leading organizations of advertising agencies and marketing service provider, recently announced acquisition of FUSE, a digital and interactive agency based in the UK. With this acquisition, FUSE will now add strength to Interpublic’s GolinHarris network (GH International); being a part of the company’s current digital and interactive capabilities.

FUSE has been successfully blending the art of design with the power of technology to create unique digital experiences since 2004. Its offices in London and San Francisco serve clients, such as Unilever, Bissell, Tia Maria, Top Trumps and Dove. GolinHarris (GH), on the other hand addresses the increasing influence of digital and social media in communications.

Few days earlier, Interpublic Group also announced the acquisition of a leading German Consumer Lifestyle Agency, Nicole Weber Communications (NWC), which has offices in Hamburg and Munich. With this acquisition, NWC also became a part of the IPG’s GolinHarris network; adding new resources to help sustain the agency’s strong growth trajectory.

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