Interpublic Group (IPG), one of the world's leading organizations of advertising agencies and marketing service provider, recently announced acquisition of FUSE, a digital and interactive agency based in the UK. With this acquisition, FUSE will now add strength to Interpublic’s GolinHarris network (GH International); being a part of the company’s current digital and interactive capabilities.
FUSE has been successfully blending the art of design with the power of technology to create unique digital experiences since 2004. Its offices in London and San Francisco serve clients, such as Unilever, Bissell, Tia Maria, Top Trumps and Dove. GolinHarris (GH), on the other hand addresses the increasing influence of digital and social media in communications.
Few days earlier, Interpublic Group also announced the acquisition of a leading German Consumer Lifestyle Agency, Nicole Weber Communications (NWC), which has offices in Hamburg and Munich. With this acquisition, NWC also became a part of the IPG’s GolinHarris network; adding new resources to help sustain the agency’s strong growth trajectory.
http://www.zacks.com/stock/news/69013/IPG+on+Acquisition+Fling,+Eyes+EU
Monday, February 6, 2012
Cost Cuts Are in Store for P&G and Unilever
After years of big run-ups in marketing spending, packaged-goods giants Procter & Gamble Co.and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital. Both marketers are focusing on digital with its nearly bottomless well of media inventory and ample opportunities for "earned" media.
P&G boosted ad spending $1.8 billion to $9.3 billion during the past two years. Unilever has added more than $1 billion to annual spending compared to three years ago to reach $8.2 billion in reported spending last year.
Both also have said they plan to spend more this year, but want to at least moderate the increase. P&G doesn't plan to increase its ad-spending-to-sales ratio this year after watching it rise more than two points to 11.3% last year. Unilever carved 0.7 points off its ratio to 13.3% last year.
http://adage.com/article/news/cost-cuts-store-p-g-unilever/232539/
P&G boosted ad spending $1.8 billion to $9.3 billion during the past two years. Unilever has added more than $1 billion to annual spending compared to three years ago to reach $8.2 billion in reported spending last year.
Both also have said they plan to spend more this year, but want to at least moderate the increase. P&G doesn't plan to increase its ad-spending-to-sales ratio this year after watching it rise more than two points to 11.3% last year. Unilever carved 0.7 points off its ratio to 13.3% last year.
http://adage.com/article/news/cost-cuts-store-p-g-unilever/232539/
QuinStreet acquires Ziff Davis Enterprise
QuinStreet Inc., an online vertical marketing company, announced it has acquired many of Ziff Davis Enterprise's assets. The deal includes websites Baseline.com, ChannelInsider.com, CIOInsight.com, eWeek.com and WebBuyersGuide.com. The deal also includes ZDE's email and telephone subscriber database. Financial terms of the deal were not disclosed. In September, QuinStreet acquired IT Business Edge. At the time, QuinStreet said it saw the b-to-b technology market as a key growth area.
“This acquisition expands QuinStreet's ability to service our b-to-b technology clients at scale, with high-quality, targeted, measurable marketing results,” Doug Valenti, QuinStreet CEO, said in a statement.
ZDE this year shifted its print properties, such as Baseline and eWeek, completely to digital platforms.
http://www.btobonline.com/article/20120206/MEDIABUSINESS03/120209986/quinstreet-acquires-ziff-davis-enterprise?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
“This acquisition expands QuinStreet's ability to service our b-to-b technology clients at scale, with high-quality, targeted, measurable marketing results,” Doug Valenti, QuinStreet CEO, said in a statement.
ZDE this year shifted its print properties, such as Baseline and eWeek, completely to digital platforms.
http://www.btobonline.com/article/20120206/MEDIABUSINESS03/120209986/quinstreet-acquires-ziff-davis-enterprise?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Merkle acquires Facebook marketing company Social Amp
Customer relationship marketing company Merkle Inc. has acquired Social Amp, a company that provides Facebook linking solutions on corporate websites. Financial terms were undisclosed.
Social Amp, based in New York, will be part of Merkle Connect, Merkle's social CRM agency, but will continue to operate under its own name. The acquisition is expected to augment Merkle's ability to measure engagement, customer value and conversion, in linking sites with social activities.
Other recent acquisitions by Merkle include multichannel strategic consultancy Lenser Strategy Group and search marketing company Impaqt.
http://www.btobonline.com/article/20120201/AGENCIES01/302019994/merkle-acquires-facebook-marketing-company-social-amp?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Social Amp, based in New York, will be part of Merkle Connect, Merkle's social CRM agency, but will continue to operate under its own name. The acquisition is expected to augment Merkle's ability to measure engagement, customer value and conversion, in linking sites with social activities.
Other recent acquisitions by Merkle include multichannel strategic consultancy Lenser Strategy Group and search marketing company Impaqt.
http://www.btobonline.com/article/20120201/AGENCIES01/302019994/merkle-acquires-facebook-marketing-company-social-amp?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
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