Chicago—Slack & Co. has acquired Metrica B2B, a b2b demand-generation consulting company. Financial terms of the deal were undisclosed. Metrica will become part of a new unit of Chicago-based b2b agency Slack. As part of the deal, Keith Sullivan, founder of Metrica B2B, will lead the new unit at Slack & Co. and serve as an account director at the agency.
http://www.btobonline.com/article/20120105/STRATEGY10/301059998/slack-co-acquires-metrica-b2b
