Digital accounts for more than one quarter of U.S. agency revenues

http://www.marketingmag.ca/news/agency-news/digital-accounts-for-more-than-one-quarter-of-u-s-agency-revenues-26472
Advertising Age looked at more than 900 ad shops for its 2011 Agency Report, and of the US$30.4 billion they made in revenue in 2010, 28% – US$8.5 billion – came from digital services.

One point is clear: digital has become a standard tool across every agency discipline.

To be sure, six in 10 digital dollars – or $5.1 billion – last year went to digital-specialty agencies such as Publicis Groupe’s Digitas and Sapient Corp.’s SapientNitro.

The second biggest portion – $2 billion – went to agencies whose core business is direct marketing or customer relationship management. Ad Age estimates direct-marketing/CRM agencies generated 42% of U.S. revenue from digital services in 2010.