Thursday, June 30, 2011

Aegis Media's iProspect acquires ICUC Moderation Services

http://www.btobonline.com/article/20110609/AGENCIES03/306099994/aegis-medias-iprospect-acquires-icuc-moderation-services?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Aegis Media's iProspect, a digital agency, has acquired ICUC Moderation Services, a social media management company. Financial terms of the deal were not disclosed. ICUC's client list includes Chevron Corp., Intel Corp. and Starbucks Corp. ICUC's services include moderating social media conversations and leveraging user-generated content, chat and live events. AdMedia Partners acted as exclusive financial adviser to ICUC in the deal.