DG Fastchannel to buy MediaMind, expanding global online presence

http://www.btobonline.com/article/20110617/ADVERTISING11/306179997/dg-fastchannel-to-buy-mediamind-expanding-global-online-presence?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Digital ad distributor DG Fastchannel announced it will acquire international digital ad company MediaMind Technologies for $414 million in cash and stock.

DG already has a strong North American broadcast market share, boasting some 28,000 TV, radio, print and online broadcasters and publishers, on behalf of more than 5,000 advertisers and agencies.

The MediaMind acquisition is expected to leverage DG's entree into the international online ad market. New York-based MediaMind has 37 international offices, distributing digital ads online to Web publishers for 9,000 brands in 64 countries.

Aegis Media's iProspect acquires ICUC Moderation Services

http://www.btobonline.com/article/20110609/AGENCIES03/306099994/aegis-medias-iprospect-acquires-icuc-moderation-services?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Aegis Media's iProspect, a digital agency, has acquired ICUC Moderation Services, a social media management company. Financial terms of the deal were not disclosed. ICUC's client list includes Chevron Corp., Intel Corp. and Starbucks Corp. ICUC's services include moderating social media conversations and leveraging user-generated content, chat and live events. AdMedia Partners acted as exclusive financial adviser to ICUC in the deal.

J. Knipper and Company Expands Presence in Healthcare Marketing Distribution and Pharmaceutical Sampling Services, Acquiring Pharmagistics

http://www.knipper.com/pr_12_08_2010.html

Situated in Somerset, N.J., Pharmagistics’ 80,000 square foot facility is in a key location close to transportation hubs. Following the consummation of the acquisition, J. Knipper and Company will continue to operate out of this facility, bringing Knipper’s total foot-print in New Jersey to 350,000 square feet.

Top 200 brands advertising budgets

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Designed by http://www.blogger.com/%3CA%20href= Degree, to see the research please http://www.blogger.com/%3CA%20href= here

http://adage.com/article/adagestat/top-200-u-s-brands-ranked-2010-ad-spend-infographic/228340/

WPP links ad-buying technologies to vast database

http://www.btobonline.com/article/20110628/ADVERTISING12/306289997/wpp-links-ad-buying-technologies-to-vast-database?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

dvertising and communications holding company WPP has opened a new unit, Xaxis, that ties together its current ad-buying technologies with a massive database of customer profiles. This move, according to the company, will extend its capabilities in audience targeting via ad exchanges and agency trading desks.

Xaxis will administer a database of more than 500 million profiles that include demographic, financial, purchase and geographic data. The company will offer data-informed ad services for clients of WPP's GroupM media agency group.

WPP said its database contains only anonymous information. Ads directed at particular individuals based on behavioral tracking will include the ad industry's new icon, providing information on why viewers are seeing the ad and giving them the ability to opt out of receiving future ads.

NCO Group Acquires Protocol Global Solutions

http://www.protocolglobalsolutions.com/News/NCOacquiresProtocol.aspx

NCO Group, Inc. (“NCO” or the “Company”), a global provider of business process outsourcing services, announced today that it has acquired Protocol Global Solutions, Inc.(“Protocol”), a leading provider of BPO solutions specializing in contact center services for the energy, healthcare, government, pharmaceutical, and insurance markets. Protocol has 2,200 employees in 7 locations across the US and internationally.

Within its CRM Group, NCO currently serves some of the most prestigious brands in the world via all contact channels, across the complete customer lifecycle. The impact of the transaction is a combined company with enhanced CRM market penetration and capabilities to drive growth in strategic markets. This further strengthens opportunities to provide a broader range and scale of client solutions in the CRM marketplace.

Commenting on the acquisition, Ronald A. Rittenmeyer, NCO’s President and Chief Executive Officer, stated, “The acquisition of Protocol is an integral part of the repositioning of our CRM business. Protocol’s strong presence in growth verticals as well as their experienced and proven management team will enhance our service offerings and build on NCO’s leadership position in the BPO industry.”

Aegis in Talks to Sell Market Research Unit

http://www.nytimes.com/reuters/2011/06/05/business/business-us-aegis.html?_r=1&src=busln&nl=business&emc=dlbka22

Marketing company Aegis has received an approach for its market research unit Synovate from French group Ipsos that could result in a bid battle and ultimate sale of the whole company.

Aegis has long been seen as a merger target for French group Havas, with financier Vincent Bollore the major shareholder in both companies.

After several years of saying he would like the two companies to work more closely together, Bollore has recently indicated a willingness to sell his Aegis holding.

Analysts said major groups such as Publicis could be interested in buying parts of the rest of Aegis, as could Havas.

"The board of Aegis Group confirms that it is in discussions with Ipsos in relation to a potential transaction regarding its market research business Synovate," the group said. "There can be no certainty that any agreement will be reached."

Diamond Integrated Marketing picks up The Jetstar Group

http://www.marketingmag.ca/news/agency-news/diamond-integrated-marketing-picks-up-the-jetstar-group-28282?p=28282?utm_source=EmailMarketing&utm_medium=email&utm_campaign=marketing_daily_AM

Diamond, a full‐service experiential marketing agency, announced late yesterday that it has acquired engagement agency Jetstar. Jetstar’s main specialty areas include music, gaming and engagement, with clients including  NFL Canada, PepsiCo and Nissan.

Big Fuel Grabs Talent With Apex Buy

http://www.adweek.com/news/advertising-branding/big-fuel-grabs-talent-apex-buy-132129
Apex Exposure, a Brooklyn-based digital marketing firm profiled in Adweek’s "Talent Takes the F Train" cover story from our April 18 relaunch issue, has been snapped up by Big Fuel, a New York agency on a hiring spree.

Big Fuel, which, led by CEO Jon Bond, handles social media work for clients like General Motors and Colgate-Palmolive, has already moved all six of Apex’s full-time employees to its Flatiron offices in Manhattan. (Four part-time staffers were let go.)

Early last year, two other companies had tried to acquire Apex, but at the time co-founders Ben Luntz and Josh Scheiner weren’t looking to sell. But after a year, they reconsidered and went to Big Fuel to offer up themselves and their company. They’ll bring along some of their clients, including LeBron James’ Purebrands. But Big Fuel wanted Apex’s talent and their contacts more than its existing business.

At Big Fuel, Luntz and Scheiner will lead a 20-person team focused on making branded content and getting online publishers