Thursday, July 2, 2009

$65B on websites each year

http://www.outsellinc.com/store/insights/4110 In 2009: $65 billion will be spent on enterprises’ own sites, dollars NOT spent on TV, magazines, newspapers, billboards, etc. To scale that, compare 2009 total U.S. TV ad revenue (cable + broadcast) at $66 billion, and total 2009 U.S. Newspaper ad revenue at $42 billion. So corporations spending marketing dollars on their own sites is equivalent to (a) wiping out all TV ad revenue or (b) wiping out one and one-half newspaper industries!

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090701/FREE/907019985/1078/newsletter011