McMurry And TMG Merge, Create Largest Independent Content Marketing Provider

McMurry and TMG Custom Media, two industry-leading content marketing pioneers, have merged to create the nation's largest independent full-service content marketing agency. The transaction creates a company with annual revenues of close to $100 million, 270 employees, hundreds of clients, and offices in New York City, Washington, Phoenix and Saratoga Springs, N.Y. The Wicks Group of Companies, a 23-year-old New York private equity firm, worked with the agencies to engineer the transaction and has taken a majority ownership stake in the new company, which will be called McMurry/TMG, LLC. No further financial details of the deal were disclosed.

Matt Petersen, formerly TMG Custom Media's president, has been named the combined company's CEO, and Fred Petrovsky, who had been McMurry's president, is its COO. Keith Sedlak, who was senior vice president, client partnerships, at TMG, has been named chief revenue officer. Chris McMurry, former CEO of McMurry, and Jane Ottenberg and Richard Creighton, founders of TMG, retain a minority interest in the combined company and will continue to be involved.

"The joining of these two financially strong, growing and award-winning companies instantly positions McMurry/TMG as a content marketing industry heavyweight," said Mr. Petersen. "Content is the new marketing currency and its importance continues to grow. Marketers are harnessing content's ability to reach and engage key constituencies in a measurable way across a spectrum of online and offline platforms — from magazines and other content platforms to every type of digital, video, mobile, search and social media experience. The combined capabilities of these two long-time leaders in the field will be a compelling proposition to existing and potential clients."

The new company will provide a comprehensive range of content marketing services, including content strategy, content creation in all popular forms, content distribution and campaign analytics, to an array of businesses, associations and institutions. The companies' current clients include hundreds of businesses and nonprofits in fields like healthcare and education, financial services, travel and hospitality, e-commerce and luxury goods. The roster includes a large number of Fortune 500 companies and well-known consumer brands.

http://finance.yahoo.com/news/mcmurry-tmg-merge-create-largest-150100632.html

Cundari acquires Quizative Digital

Cundari has announced its acquisition of Quizative, effective immediately. The Quizative staff will be amalgamated into Cundari’s Toronto office, along with its client base.

Adrian Capobianco, managing director of digital, and Allison Laux, VP digital, strategic business director will remain with the company.

The deal has been in the works for the past few months, says Aldo Cundari, chairman and CEO of Cundari, and is part of the agency’s rapid expansion plans, which includes an on-going hiring blitz. Quizative, a digital boutique, will be absorbed into the Cundari brand to bolster the agency’s digital offerings. “They do great work. They were looking to expand themselves and grow, so it was a great fit,” says Cundari.

Cundari’s string of award wins this year, including two Cannes Lions in mobile and top prize at the recent CMA awards, appealed greatly to Quizative’s existing clients, which include Jamieson Vitamins, Panasonic and Canadian Management Centre.


Read more: http://strategyonline.ca/2013/01/08/cundari-acquires-quizative-digital/#ixzz2KKAvHriC