http://techcrunch.com/2014/06/10/amobee-buys-adconion-for-235m-and-kontera-for-150m-in-consolidation-play/
Another day, and another two big acquisitions in the digital advertising industry. Amobee, a mobile ad company acquired by Singapore’s main carrier SingTel two years ago for $321 million, is buying up not one but two other companies to build out its position in the wider digital ads space: It’s gobbling up Adconion and Kontera, for $235 million and $150 million, respectively.
“The digital advertising business is about scale and capitalizing on the market opportunities with technology as a core differentiator,” said Mark Strecker, CEO of Amobee. “With these two acquisitions announced today, we have extended our product offerings, increased our sales footprint and reinforced Amobee’s leadership position in the fast growing digital advertising market.”
Wednesday, June 11, 2014
Thursday, June 6, 2013
One Advertising acquires Brandworks
Following last summer’s merger of 58Ninety and Due North to create One Advertising, the Toronto agency has merged with Brandworks, a 19-year-old independent Toronto shop.
The acquisition will make One one of the largest independent shops in the country, according a release, and bolster the agency’s ability to compete against multinationals.
“It made sense to join another strong, independent Canadian shop,” said Lorne Kirshenbaum, principal director for Brandworks, in the release. “Together we could offer our clients greater depth across all disciplines.”
There were no client conflicts as a result of the merger. Brandworks’ client list includes Nikon and Queen’s School of Business, while One works with Workopolis, the LCBO and H&R Block. Both agencies worked with OLG prior to the merger.
Read more: http://strategyonline.ca/2013/04/11/one-advertising-acquires-brandworks/#ixzz2VSjwf2mN
http://strategyonline.ca/2013/04/11/one-advertising-acquires-brandworks/?utm_source=newsletter&utm_medium=email&utm_campaign=one-advertising-acquires-brandworks
Wednesday, May 29, 2013
Sapient Acquires (m)PHASIZE
January 10, 2013
Sapient (NASDAQ: SAPE), today announced the acquisition of (m)PHASIZE, a leader in the fast-emerging field of cross-channel marketing analytics. (m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.
The move establishes Sapient as a go-to partner for its clients needing strategic advice to better navigate the range of channels and choices that now confront marketing executives. (m)PHASIZE brings a strategic, data-driven approach to Sapient’s offerings, with immediate applicability to SapientNitro clients.
http://www.sapient.com/en-us/news/press-releases/a2070.html
Sapient (NASDAQ: SAPE), today announced the acquisition of (m)PHASIZE, a leader in the fast-emerging field of cross-channel marketing analytics. (m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.
The move establishes Sapient as a go-to partner for its clients needing strategic advice to better navigate the range of channels and choices that now confront marketing executives. (m)PHASIZE brings a strategic, data-driven approach to Sapient’s offerings, with immediate applicability to SapientNitro clients.
http://www.sapient.com/en-us/news/press-releases/a2070.html
Accenture to acquire Acquity Group
Global consultancy Accenture has agreed to buy digital agency Acquity Group for approximately $316 million, or $13 per share.
Acquity Group provides strategy, digital marketing and technical services. If the deal is approved by Acquity shareholders, the agency will become part of Accenture Interactive, which offers marketing, technology and analytics solutions. Acquity Group's more than 600 employees are expected to join Accenture Interactive.
Acquity Group, which posted 2012 revenue of $141 million, began trading on the New York Stock Exchange in April 2012. Accenture's revenue for the 12 months ended Aug. 31, 2012, was $27.9 billion.
http://www.btobonline.com/article/20130520/MANAGEMENT07/305209998/accenture-to-acquire-acquity-group?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
Acquity Group provides strategy, digital marketing and technical services. If the deal is approved by Acquity shareholders, the agency will become part of Accenture Interactive, which offers marketing, technology and analytics solutions. Acquity Group's more than 600 employees are expected to join Accenture Interactive.
Acquity Group, which posted 2012 revenue of $141 million, began trading on the New York Stock Exchange in April 2012. Accenture's revenue for the 12 months ended Aug. 31, 2012, was $27.9 billion.
http://www.btobonline.com/article/20130520/MANAGEMENT07/305209998/accenture-to-acquire-acquity-group?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
Aegis Media buys performance marketing company nvi
Digital communications company Aegis Media has acquired nvi, a Canadian company specializing in search and digital performance marketing strategies. Financial terms of the deal were not disclosed.
nvi will be blended into Aegis' digital performance agency iProspect. The deal is the latest acquisition to expand iProspect: In October, Aegis acquired Hablar, a Tokyo-based performance and search agency, and in August bought Communicate 2, a digital and search marketing agency based in India.
Aegis itself was acquired last July by agency holding company Dentsu Inc.
http://www.btobonline.com/article/20130503/MANAGEMENT07/305039996/aegis-media-buys-performance-marketing-company-nvi?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
nvi will be blended into Aegis' digital performance agency iProspect. The deal is the latest acquisition to expand iProspect: In October, Aegis acquired Hablar, a Tokyo-based performance and search agency, and in August bought Communicate 2, a digital and search marketing agency based in India.
Aegis itself was acquired last July by agency holding company Dentsu Inc.
http://www.btobonline.com/article/20130503/MANAGEMENT07/305039996/aegis-media-buys-performance-marketing-company-nvi?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
Nielsen Expositions sold to Onex for $950 million
Onex Corp. is buying Nielsen Expositions, an affiliate of Nielsen Holdings, for $950 million in cash. Toronto-based Onex is a private equity firm with approximately $15 billion of assets under management.
The deal is expected to close in the current quarter.
Kosty Gilis, an Onex managing director, said in a statement that the firm will partner with Nielsen Expositions' management team to expand existing trade shows and strengthen its position through select acquisitions.
“Nielsen is committed to investing in and developing capabilities across our Watch and Buy segments,” said Brian West, CFO of Nielsen, in a release. “Divesting the Expositions business allows us to focus on these core areas that provide our clients with a comprehensive understanding of consumers while providing more flexibility to return capital to our shareholders over time.”
http://www.btobonline.com/article/20130506/MEDIABUSINESS03/130509993/nielsen-expositions-sold-to-onex-for-950-million?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
The deal is expected to close in the current quarter.
Kosty Gilis, an Onex managing director, said in a statement that the firm will partner with Nielsen Expositions' management team to expand existing trade shows and strengthen its position through select acquisitions.
“Nielsen is committed to investing in and developing capabilities across our Watch and Buy segments,” said Brian West, CFO of Nielsen, in a release. “Divesting the Expositions business allows us to focus on these core areas that provide our clients with a comprehensive understanding of consumers while providing more flexibility to return capital to our shareholders over time.”
http://www.btobonline.com/article/20130506/MEDIABUSINESS03/130509993/nielsen-expositions-sold-to-onex-for-950-million?utm_source=daily&utm_medium=email&utm_content=editorial&utm_campaign=daily#email_daily
Thursday, May 9, 2013
Accenture acquires Fjord
http://adage.com/article/agency-news/agencies-accenture-s-invading-turf-big-time/241338/
Accenture is trying harder than ever to give agencies a run for their money, as evidenced by the consultant's latest buy, London-based design firm Fjord.
Terms of the deal were not disclosed. The move is part of Accenture's effort to bolster its design chops as it takes on more digital work for big marketers, such as luxury automaker BMW.
Olof Schybergson, Mark Curtis and Mike Beeston founded Fjord in 2001 in London and have expanded its headcount to about 200 employees. The firm has offices in the U.S. and Europe. Clients include the BBC, Citibank, Harvard Medical School, Nokia, PayPal, Qualcomm and Telefónica.
Accenture is trying harder than ever to give agencies a run for their money, as evidenced by the consultant's latest buy, London-based design firm Fjord.
Terms of the deal were not disclosed. The move is part of Accenture's effort to bolster its design chops as it takes on more digital work for big marketers, such as luxury automaker BMW.
Olof Schybergson, Mark Curtis and Mike Beeston founded Fjord in 2001 in London and have expanded its headcount to about 200 employees. The firm has offices in the U.S. and Europe. Clients include the BBC, Citibank, Harvard Medical School, Nokia, PayPal, Qualcomm and Telefónica.
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