ExactTarget goes public

Email marketing company ExactTarget went public Thursday, raising $161 million. Investor confidence bid up the $19 initial share price by 32%, with shares closing at $25.11 by the end of trading.
CEO Scott Dorsey founded ExactTarget in 2000 with an initial investment of $200,000. The company planned to go public in 2009, but put it off due to the slumping economy.
According to ExactTarget's stock prospectus, the company lost $35 million last year on sales of $207 million. ExactTarget plans to use the infusion of cash to expand sales and marketing as well as its overseas operations.

http://www.btobonline.com/article/20120323/STRATEGY09/303239994/exacttarget-goes-public-enjoys-popular-first-day?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Glam Media Will Test Investors' Appetite for Digital-Media IPOs

Glam was founded in 2005 by former Apple exec Samir Arora and funded at $130 million by a glittering coterie of Silicon Valley venture capitalists, including Tim Draper. Its business model is as old as advertising itself: Place big, lush display ads where users will see them. In this case, that means 2,500 websites -- mostly geared toward women -- you've probably never heard of, such as Women's Forum, SheFinds and 101 Cookbooks.

Glam CEO Mr. Arora enjoys talking about how Glam is No. 1 in reach and revenue among properties targeting women. "We don't have any competitors in the women's space, not even close," he said. Glam was the 10th most-trafficked U.S. web property in November, with 83.9 million unique visitors, according to ComScore.

Glam bought Ning, a platform for building social communities, for a reported $150 million late last year. Jason Rosenthal, Ning's exec VP-general manager, said a product is in the pipeline to help users "discover, find and curate some of the best content" across Glam's verticals.

ExactTarget files for $100 million IPO

http://www.btobonline.com/article/20111129/STRATEGY09/311299992/exacttarget-files-for-100-million-ipo?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Email marketing company ExactTarget Inc. plans to raise $100 million in an initial public offering and use the funds for general corporate purposes, such as expanding its number of offices and its sales and marketing teams.

ExactTarget had hoped to go public in 2009 but, as the economy worsened, withdrew its IPO filing, opting instead to raise private venture capital. The company's most recent infusion of $30 million in April pushed its total venture funding to $208 million

ExactTarget Said to Hire JPMorgan and Deutsche Bank for IPO

http://www.businessweek.com/news/2011-09-13/exacttarget-said-to-hire-jpmorgan-and-deutsche-bank-for-ipo.html

ExactTarget Inc., an e-mail marketing company that canceled plans for an initial public offering during the 2009 financial crisis, hired JPMorgan Chase & Co. and Deutsche Bank AG to handle a new attempt, said two people familiar with the matter.

The Indianapolis-based company will sell shares when market conditions allow, said one of the people, who declined to be named because the plans haven’t been announced.

ExactTarget would follow Responsys Inc., another provider of marketing software, which has gained 3.3 percent since its April debut, and competitor Eloqua Ltd., which announced IPO plans last month. The companies are bucking the trend that has resulted in at least 24 U.S. IPOs getting shelved or scrapped in the past three months, according to data compiled by Bloomberg.

In May 2009, ExactTarget withdrew its initial filing, opting to raise $70 million in private capital from investors including Battery Ventures and Scale Venture Partners. ExactTarget said in July that revenue jumped 41 percent last year to $134 million. The company has more than 1,000 employees, compared with 283 at the end of 2007.

In its 2007 initial filing, ExactTarget said Thomas Weisel Partners LLC and William Blair & Co. were hired to manage the IPO. The company was about half its current size three years ago, with sales of $32.8 million in the first six months of 2008, a separate filing showed.

Investor Concern

Companies have withdrawn or postponed IPOs seeking to raise more than $3.4 billion amid investors’ concerns about the economy, the European debt crisis and Standard & Poor’s downgrade of the U.S. credit rating. Twenty-three have been pulled since the Aug. 5 downgrade, which roiled markets.

Responsys, based in San Bruno, California, reported 2010 sales of $94.1 million. As of yesterday’s market close, the company traded at 6.2 times last year’s sales. By that measure, ExactTarget would be valued at $831 million.

Eloqua, based in Vienna, Virginia, recorded revenue of $50.8 million last year. The company plans to raise $100 million in an initial share sale also led by JPMorgan and Deutsche Bank.

Eloqua, Jive Software file for $100 million stock offerings

Eloqua Ltd., a market leader in marketing automation and revenue performance solutions, and Jive Software, a marketer of social business software, have filed initial public offerings, with $100 million in common stock each.

Vienna-based Eloqua said it will use the proceeds to repay debt and capital lease obligations, as well as for working capital. Jive, with offices in Palo Alto, Calif., and Portland, Ore., has yet to achieve profitability and will apply its money to continuing operations aimed at gaining market share.

Eloqua claims more than 1,000 corporate customers for its marketing solutions, including Adobe Systems, American Express Co., McGraw-Hill Cos. and Wells Fargo & Co. Jive clients include Nike Inc. and Cisco Systems.

http://www.btobonline.com/article/20110825/STRATEGY04/308259999/eloqua-jive-software-file-for-100-million-stock-offerings?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

http://www.reuters.com/article/2011/08/24/eloqua-idUSL4E7JO3Y620110824

Responsys goes public

http://www.btobonline.com/article/20110427/STRATEGY0202/304279998/responsys-goes-public?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs

Email marketing company Responsys Inc. has gone public, with an initial public offering, raising almost $80 million. That money will be used to further fuel the company's expansion, particularly overseas, according to the company.


Responsys has been actively expanding globally. In November, the company opened an office in Bangalore, India, to provide access to local talent in the region. Last summer, Responsys opened an office in Copenhagen, Denmark, and also acquired a controlling interest in Australian email and cross-channel marketing company Eservices Group, since renamed EservicesResponsys, for expansion in the Asia-Pacific market.

http://www.investors.com/NewsAndAnalysis/Article.aspx?id=570171&ven=yahoo

http://seekingalpha.com/article/264693-responsys-prices-its-ipo-above-the-range-indication-of-good-demand?source=yahoo

Nielsen Holdings and Demand Media IPO today

http://www.marketwatch.com/story/demand-media-nielsen-shares-jump-in-ipos-2011-01-26?siteid=yhoof

Demand Media /quotes/comstock/13*!dmd (DMD 22.99, +5.99, +35.24%)  shares jumped nearly 40% to $23.47 as the company began trading on the New York Stock Exchange.

The Santa Monica, Calif.-based company, which publishes and distributes articles and other materials through a net work of Web sites, offered to sell 8.9 million shares at $17, above its initial range of $14 to $16.

Meanwhile, shares of Nielsen Holdings /quotes/comstock/13*!nlsn (NLSN 25.69, +2.69, +11.70%)  rose more than 9% to $25.10 as the company began trading on the New York Stock Exchange.

The New York-city based company, which tracks and analyzes consumer behavior, offered to sell 71.4 million shares at $23, above its initial range of $20 to $22.

Nielsen Holdings Sets Price for IPO at $20 to $22 Each

http://www.bloomberg.com/news/2011-01-10/nielsen-sets-price-for-tv-rating-company-s-offering-at-20-to-22-a-share.html?cmpid=yhoo

The market-research company is pressing ahead with the IPO as buyout firms bet a rebound in equity values will increase demand for some of the debt-fueled acquisitions completed as credit markets started to freeze four years ago.

Nielsen is going public four years after it was acquired by a group of six leveraged buyout firms. AlpInvest Partners NV of Amsterdam and San Francisco-based Hellman & Friedman LLC also own stakes in Nielsen. The company, which changed its name from VNU Group BV in 2007, has operations in more than 100 countries and measures audiences across TV, radio, websites and mobile phones and provides brand and market-research services.

QuinStreet completes IPO

Quattrone’s Comeback IPO Of QuinStreet (QNST) Disappoints Buyers
http://www.benzinga.com/markets/company-news/131540/quattrone%E2%80%99s-comeback-ipo-of-quinstreet-qnst-disappoints-buyers

QuinStreet (Nasdaq: QNST - News), the online media and marketing holding company, debuted on Nasdaq this morning, and fell flat in more ways than one: firstly it wanted to issue 10 million shares at $17-$19, but was only able to price at $15. And then through the day, the price only rose up to $15.50 and then fell at closing back to $15. The offering, which raised about $140 million for the company, was managed by Credit Suisse, BofA Merrill Lynch and JPMorgan. At one point the company had hopes of raising as much as $250 million, but cut the amount down to $165 million by late last month and now the final amount came even lower.
This was Bay Area's first IPO this year—QuinStreet is based in Forster City, CA—and was also gained some buzz because the once-almost-disgraced tech banker and financier Frank Quattrone, through his Qatalyst Partners, was QuinStreet's financial adviser and marked his return to the IPO market
http://finance.yahoo.com/news/QuinStreet-IPO-Falls-Flat-Day-paidcontent-3869891209.html?x=0&.v=1