http://www.btobonline.com/article/20110524/AGENCIES03/305249997/yodle-acquires-profitfuel?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Yodle, a local online marketing company based in New York, announced the acquisition of ProfitFuel, an Austin, Texas-based local search engine optimization agency. Financial terms were undisclosed. Under the acquisition, ProfitFuel will be integrated into Yodle, and its Austin office will become a major hub for the agency. David Rubin, previously CEO of ProfitFuel, will become senior VP-sales at Yodle.
Tuesday, May 31, 2011
Traditional Media Spending Faces Stagnation
The flight of ad dollars away from traditional media is set to continue, according to a new forecast from eMarketer.
After a recovery from the recession—during which U.S. spending on traditional media (directories, magazines, newspapers, outdoor, radio, and TV) fell by 18.5 percent—eMarketer estimates that spending increased by 2.1 percent in 2010 and projects growth of just under 1 percent this year. From 2012 to 2015, total traditional media spending is predicted to hover around an annual total of $129 billion, barely up from a projected $126 billion this year.
The one exception is spending on TV advertising (which includes network, syndication, and spot broadcast TV as well as cable TV). eMarketer estimates that this grew by nearly 10 percent in 2010, as the economy recovered to reach a total of $59 billion. By 2015, U.S. spending on TV advertising is forecast to total $68 billion.
The firm's last forecast for U.S. online ad spending put the total at $26 billion in 2010 and projected that it would reach $40.5 billion by 2014.
http://www.adweek.com/news/advertising-branding/traditional-media-spending-faces-stagnation-131974
After a recovery from the recession—during which U.S. spending on traditional media (directories, magazines, newspapers, outdoor, radio, and TV) fell by 18.5 percent—eMarketer estimates that spending increased by 2.1 percent in 2010 and projects growth of just under 1 percent this year. From 2012 to 2015, total traditional media spending is predicted to hover around an annual total of $129 billion, barely up from a projected $126 billion this year.
The one exception is spending on TV advertising (which includes network, syndication, and spot broadcast TV as well as cable TV). eMarketer estimates that this grew by nearly 10 percent in 2010, as the economy recovered to reach a total of $59 billion. By 2015, U.S. spending on TV advertising is forecast to total $68 billion.
The firm's last forecast for U.S. online ad spending put the total at $26 billion in 2010 and projected that it would reach $40.5 billion by 2014.
http://www.adweek.com/news/advertising-branding/traditional-media-spending-faces-stagnation-131974
Twitter finalizes its acquisition of TweetDeck
http://www.btobonline.com/article/20110526/SOCIAL0102/305269998/twitter-finalizes-its-acquisition-of-tweetdeck?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
After more than a month of speculation, Twitter Inc. has confirmed that its plan to acquire popular third-party Twitter client TweetDeck has been finalized. No purchase price was disclosed, but CNNMoney has reported that the deal was for about $40 million.
According to Twitter CEO Dick Costolo, the TweetDeck acquisition will provide the company with a platform for "power users."
http://adage.com/article/digital/tweetdeck-deal-means-twitter/227746/
Why did Twitter buy TweetDeck? Essentially, to keep the Twitterati that use the app happy and in the fold but, more important, to deliver more ad impressions to a bigger part of the Twitter audience.
"Since TweetDeck users rarely visit the Twitter.com website, they don't see Twitter's advertising, and that's a big hole that needs to be filled," said eMarketer analyst Debra Williamson.
Twitter especially wanted to keep those elite power users out of the hands of Bill Gross' UberMedia, a company that develops third-party Twitter products that was in talks to buy TweetDeck before that deal fell apart. Mr. Gross' company, which had purchased Twitter client Echofon in January, was sanctioned by Twitter last year for serving its own ads on Twitter content.
It only makes sense that third-party services wanted to start making money off Twitter's content, and it also makes sense that Twitter would put a stop to it, gaining control of an unruly ecosystem that includes more than 600,000 developers and close to 1 million apps.
TweetDeck, based in London, is the most popular third-party Twitter monitoring tool, with a 13.1% market share, ranking behind only Twitter's own solutions, according to social media monitoring company Sysomos.
After more than a month of speculation, Twitter Inc. has confirmed that its plan to acquire popular third-party Twitter client TweetDeck has been finalized. No purchase price was disclosed, but CNNMoney has reported that the deal was for about $40 million.
According to Twitter CEO Dick Costolo, the TweetDeck acquisition will provide the company with a platform for "power users."
http://adage.com/article/digital/tweetdeck-deal-means-twitter/227746/
Why did Twitter buy TweetDeck? Essentially, to keep the Twitterati that use the app happy and in the fold but, more important, to deliver more ad impressions to a bigger part of the Twitter audience.
"Since TweetDeck users rarely visit the Twitter.com website, they don't see Twitter's advertising, and that's a big hole that needs to be filled," said eMarketer analyst Debra Williamson.
Twitter especially wanted to keep those elite power users out of the hands of Bill Gross' UberMedia, a company that develops third-party Twitter products that was in talks to buy TweetDeck before that deal fell apart. Mr. Gross' company, which had purchased Twitter client Echofon in January, was sanctioned by Twitter last year for serving its own ads on Twitter content.
It only makes sense that third-party services wanted to start making money off Twitter's content, and it also makes sense that Twitter would put a stop to it, gaining control of an unruly ecosystem that includes more than 600,000 developers and close to 1 million apps.
TweetDeck, based in London, is the most popular third-party Twitter monitoring tool, with a 13.1% market share, ranking behind only Twitter's own solutions, according to social media monitoring company Sysomos.
The Hottest Trend in E-commerce? M&A
http://adage.com/article/digital/hottest-trend-e-commerce-mergers-acquisitions/227807/
Still, mobile has sidled up to the in-store experience as a shopping aid or way for customers to find products or services in proximity. That's why *eBay snapped up barcode-scanning app Red Laser, after consumers flocked to the app to price-compare in stores. Then eBay scooped up location-based service Where, which helps consumers find the products and services closest to where they're standing. Groupon, which popularized daily group deals, has also begun making moves toward a mobile app. After acquiring mobile developer Mob.ly last year, it's since launched Groupon Now. The app helps consumers find activities or meals in an instant when they, say, walk out the door of their office, looking for a lunch spot. Groupon has also purchased an early Foursquare competitor, Whrrl, to layer customer loyalty into its mobile services.
Still, mobile has sidled up to the in-store experience as a shopping aid or way for customers to find products or services in proximity. That's why *eBay snapped up barcode-scanning app Red Laser, after consumers flocked to the app to price-compare in stores. Then eBay scooped up location-based service Where, which helps consumers find the products and services closest to where they're standing. Groupon, which popularized daily group deals, has also begun making moves toward a mobile app. After acquiring mobile developer Mob.ly last year, it's since launched Groupon Now. The app helps consumers find activities or meals in an instant when they, say, walk out the door of their office, looking for a lunch spot. Groupon has also purchased an early Foursquare competitor, Whrrl, to layer customer loyalty into its mobile services.
NFL Lockout Threatens In-store Promos for Pepsi, Mars, P&G and More
http://adage.com/article/news/nfl-lockout-threatens-pepsi-mars-p-g-s-store-marketing/227830/
After spending millions in advance on multibrand, in-store promotional deals with the National Football League, Procter & Gamble, Mars and PepsiCo, among others, now find themselves faced with the possibility of a truncated season that could do more damage to their plans and brands than those of the networks and TV buyers.
Networks can schedule alternate programming and marketers can apply media analytics to follow their target audiences wherever they go when they're not watching NFL football. But shopper-marketing events have calendars set a year or more in advance. Product has to be produced and displays have to be filled, regardless of whether games get played.
After spending millions in advance on multibrand, in-store promotional deals with the National Football League, Procter & Gamble, Mars and PepsiCo, among others, now find themselves faced with the possibility of a truncated season that could do more damage to their plans and brands than those of the networks and TV buyers.
Networks can schedule alternate programming and marketers can apply media analytics to follow their target audiences wherever they go when they're not watching NFL football. But shopper-marketing events have calendars set a year or more in advance. Product has to be produced and displays have to be filled, regardless of whether games get played.
Tuesday, May 24, 2011
Mind Games: Nielsen Acquiring Brain Prober, Thwarts WPP Bid
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150884
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The deal, which is expected to be announced soon, follows a bid by WPP Group, the largest advertising and media services company in the world, and an arch rival to Nielsen in marketing and media research.
The acquisition is interesting for a variety of reasons, especially the fact that neuromarketing research is getting very hot among some big marketers and agencies, and NeuroFocus has been one of the most aggressive and visible players in the field, announcing a new technology it claims can literally read people's minds.
The technology, which is actually called Mynd, utilizes a lightweight cap that can read and interpret the electrical signals emitted by human brains with a degree of fidelity that NeuroFocus' Pradeep claims is "medical grade," and could one-day be used by paralyzed people to control machines and other technology simply by thinking about it.
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The deal, which is expected to be announced soon, follows a bid by WPP Group, the largest advertising and media services company in the world, and an arch rival to Nielsen in marketing and media research.
The acquisition is interesting for a variety of reasons, especially the fact that neuromarketing research is getting very hot among some big marketers and agencies, and NeuroFocus has been one of the most aggressive and visible players in the field, announcing a new technology it claims can literally read people's minds.
The technology, which is actually called Mynd, utilizes a lightweight cap that can read and interpret the electrical signals emitted by human brains with a degree of fidelity that NeuroFocus' Pradeep claims is "medical grade," and could one-day be used by paralyzed people to control machines and other technology simply by thinking about it.
What Rosetta Out of the Running Means for Last Big Digital Indie AKQA
http://adage.com/article/agency-news/rosetta-acquisition-means-digital-indie-akqa/227672/
Rosetta, too, had private equity backing from Lindsay Goldberg, which means, despite agency CEO Chris Kuenne being vocal about staying independent in the past, the company ultimately had one of two options: go public or sell. While Rosetta's $575 million price tag is competitive to what General Atlantic was asking for AKQA last year, some bankers point out that the two agencies are vastly different.
The agency's models are also vastly different. Rosetta claims a more consultative model, while AKQA is known for its high-end creative work and its new forays into digital-media buying and planning.
Last fall, General Atlantic was reportedly unable to find a buyer for AKQA, largely because of its asking price for the agency, according to one executive familiar with talks with Dentsu, the most likely buyer at the time.
The agency's models are also vastly different. Rosetta claims a more consultative model, while AKQA is known for its high-end creative work and its new forays into digital-media buying and planning.
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