http://www.rosetta.com/WhoWeAre/News/Pages/ViewPress.aspx?itemid=222
Rosetta, the nation’s largest independent digital and direct interactive agency, and LEVEL Studios, the California-based integrated marketing and product development agency, today announced the acquisition of LEVEL by Rosetta. Purchase price and terms of the transaction were not disclosed.
The combination, which places Rosetta among the top five digital advertising agencies in the US, was motivated by the desire of the two independent agencies to anticipate and meet the evolving needs of their clients for increasingly sophisticated and integrated marketing strategies and programs across all interactive touch points. The addition of LEVEL’s three California locations gives Rosetta a significant West Coast presence and the ability to better serve clients wherever they are located.
LEVEL’s expertise in creating personally relevant total user experiences through the interplay of branded content, technology platforms and connected devices has powered the agency’s rapid growth to a projected $45 million in 2010. This expertise has enabled LEVEL to help build stronger relationships between brands and consumers for leading clients such as Hewlett-Packard, Cisco, Apple, Qualcomm, Toyota, Micron and RIM.
With 215 team members across its San Luis Obispo (headquarters), San Jose and Los Angeles, CA studios, LEVEL has successfully driven a culture of innovation through LEVEL Labs, an R&D effort focused on the evolution of user experience, digital content delivery and mobile application development.
With the acquisition, Rosetta will have estimated 2010 revenues of $215 million, more than 1,000 team members, 10 offices in the US and Canada, and unsurpassed expertise across all digital and direct touch points. Prior to the acquisition of LEVEL, Rosetta ranked as the nation’s largest independent interactive agency and one of the 10 largest overall, according to Advertising Age.
Monday, September 27, 2010
Tuesday, September 21, 2010
Havas Takes Over Search Firm Acmic
http://www.adweek.com/aw/content_display/news/agency/e3i38fc3a9296f214d3ad4eecb2b6df656b
Havas has taken a majority stake in SEO firm Acmic Interactive, renaming the company Euro RSCG 4D Matrix. Acmic services domestic and global clients, offering a range of digital services, including search engine marketing, search engine optimization, social media marketing, display advertising, mobile marketing, analytics and Web design. It is headquartered in Bangalore, India, and is staffed with 60 employees.
Havas has taken a majority stake in SEO firm Acmic Interactive, renaming the company Euro RSCG 4D Matrix. Acmic services domestic and global clients, offering a range of digital services, including search engine marketing, search engine optimization, social media marketing, display advertising, mobile marketing, analytics and Web design. It is headquartered in Bangalore, India, and is staffed with 60 employees.
JWT Acquires Digitaria
http://www.adweek.com/aw/content_display/news/agency/e3i08c9076cee49da84835eb0547d78b253?imw=Y
JWT has acquired Digitaria, a San Diego-based shop known for its development of Web sites and mobile platforms for the likes of the National Football League, Best Western and Qualcomm.
The 100-person shop will become a separate unit of JWT, with its own management and profit and loss responsibilities. Current CEO Dan Khabie will remain in that capacity.
Terms of the deal were not disclosed. Digitaria, which opened in 1997, generated more than $14 million in revenue in the 12 months that ended on March 31, according to WPP.Digitaria also has service offices in New York, Dallas and Los Angeles, with a couple of account management and sales executives in each. As a unit of JWT, the shop hopes to work on global brands and expand to overseas markets, according to David Eastman, worldwide digital director and North American CEO at JWT.
In a statement, Khabie said that JWT "offers our team the opportunity to excel on a global playing field."Digitaria represents Eastman's first acquisition since he became worldwide digital director in February 2009. He continues to scout for other potential deals, particularly in the realm of social media marketing.
Deal-making is part of a three-pronged strategy Eastman is pursuing to develop JWT's capabilities in the digital space.
JWT has acquired Digitaria, a San Diego-based shop known for its development of Web sites and mobile platforms for the likes of the National Football League, Best Western and Qualcomm.
The 100-person shop will become a separate unit of JWT, with its own management and profit and loss responsibilities. Current CEO Dan Khabie will remain in that capacity.
Terms of the deal were not disclosed. Digitaria, which opened in 1997, generated more than $14 million in revenue in the 12 months that ended on March 31, according to WPP.Digitaria also has service offices in New York, Dallas and Los Angeles, with a couple of account management and sales executives in each. As a unit of JWT, the shop hopes to work on global brands and expand to overseas markets, according to David Eastman, worldwide digital director and North American CEO at JWT.
In a statement, Khabie said that JWT "offers our team the opportunity to excel on a global playing field."Digitaria represents Eastman's first acquisition since he became worldwide digital director in February 2009. He continues to scout for other potential deals, particularly in the realm of social media marketing.
Deal-making is part of a three-pronged strategy Eastman is pursuing to develop JWT's capabilities in the digital space.
Social network ad spending to hit $1.7 billion in 2010
http://venturebeat.com/2010/08/16/social-network-ad-spending-to-hit-1-7-billion-in-2010/
According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending.
The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows why Google, the biggest player in online advertising, is finally taking the threat from social networks seriously, and Facebook is moving to protect its turf.
The gradual economic recovery and the growing relevancy of social media in marketers’ mindshares is credited for the increase in spending. eMarketer previously forecast the market at $1.3 billion back in December. The research firm says it has increased its predictions as a result of “strong performance from online ad spending in general, and Facebook in particular.”
According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending.
The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows why Google, the biggest player in online advertising, is finally taking the threat from social networks seriously, and Facebook is moving to protect its turf.
The gradual economic recovery and the growing relevancy of social media in marketers’ mindshares is credited for the increase in spending. eMarketer previously forecast the market at $1.3 billion back in December. The research firm says it has increased its predictions as a result of “strong performance from online ad spending in general, and Facebook in particular.”
LeapFrog Solutions Acquires Kensington Creative Worldwide
http://www.businesswire.com/news/home/20100817005136/en/LeapFrog-Solutions-Acquires-Kensington-Creative-Worldwide
LeapFrog Solutions, Inc., a full-service strategic marketing communications firm, announced today that it has acquired Kensington Creative Worldwide, Inc., a graphic design studio and marketing agency based in McLean, Virginia.
LeapFrog Solutions, Inc., a full-service strategic marketing communications firm, announced today that it has acquired Kensington Creative Worldwide, Inc., a graphic design studio and marketing agency based in McLean, Virginia.
Canadian Primedia Acquires Kubas Consultants
http://www.digitaljournal.com/pr/92390
Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting firm established in 1977.
Kubas Consultants, headed by research pioneer Len Kubas, serves U.S., Canadian and international clients in sectors such as retailing, media, financial services and allied industries on consumer and business to business issues.
"This acquisition diversifies and strengthens Primedia and provides us with some exciting new services to add to our company's offering," said Ron Clark, President Canadian Primedia.
Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting firm established in 1977.
Kubas Consultants, headed by research pioneer Len Kubas, serves U.S., Canadian and international clients in sectors such as retailing, media, financial services and allied industries on consumer and business to business issues.
"This acquisition diversifies and strengthens Primedia and provides us with some exciting new services to add to our company's offering," said Ron Clark, President Canadian Primedia.
SPAR Group Completes Acquisition of Wings & Ink & National Marketing Services
http://www.wingsink.com/announcement.html
April 2010
SPAR Group, Inc. (Nasdaq:SGRP) (the "Company" or "SPAR"), a leading supplier of retail merchandising and other marketing services throughout the United States and internationally, today announced it has completed the acquisition of Wings & Ink, a leading marketing and merchandising company serving customers throughout Canada. The transaction is expected to generate at least $3 million in annualized revenues.
Wings & Ink marks the second acquisition, including National Marketing Services, which SPAR has made within the last 4 months. The combined acquisitions will add approximately $9 million in total revenue on an annualized basis. The Wings & Ink transaction is in line with the Company's previously announced growth strategy of acquiring synergistic businesses that can be immediately implemented into the Company's core marketing and merchandising business. This acquisition is being funded with existing working capital and a portion of existing debt. The final purchase price of the acquisition is based on a twenty-four month earn out agreement.
Wings & Ink further enhances SPAR's existing presence in Canada through its subsidiary, SPAR Canada. Wings & Ink operates in a similar fashion to SPAR through two divisions, marketing and merchandising services. Wings & Ink was founded in 1994 and has built a reputation and brand name as a quality company in the industry, providing excellent customer service. The transaction adds many new clients to SPAR Canada's customer base which are well known retailers and consumer package goods manufacturers. SPAR Canada welcomes Wings & Ink's core management team, including the managing director, to the SPAR Canada team. The new management team's experience in operating within the merchandising industry in Canada is expected to help grow SPAR's business through new customer relationships and cross selling opportunities."Operating in the niche business of marketing and merchandising services and being an industry leader has presented SPAR with the fortunate opportunity to acquire valuable assets at attractive valuations to help fuel the growth of our business," stated Gary Raymond, President and CEO of SPAR Group Inc.
"Today SPAR Canada is operating successfully on a national and multi-lingual basis in Canada and continues to enjoy a strong recurring business with existing customers. Wings & Ink not only adds a new retail and manufacturing customer base, but also helps us enhance our market penetration in all geographical regions of Canada through the added workforce and reach of Wings & Ink. We believe the combination of our proprietary technology, the Wings and Ink team and their great customer service is a winning platform for growth and margin improvements. Although the transaction closed on April 1, 2010 both teams have been working diligently over the past several months to ensure that the finalized combination of SPAR Canada and Wings & Ink would make a seamless transition. Going forward we will continue to aggressively evaluate acquisition opportunities such as Wings & Ink and National Marketing Services to help grow our business and further cement ourselves as an industry leader."
April 2010
SPAR Group, Inc. (Nasdaq:SGRP) (the "Company" or "SPAR"), a leading supplier of retail merchandising and other marketing services throughout the United States and internationally, today announced it has completed the acquisition of Wings & Ink, a leading marketing and merchandising company serving customers throughout Canada. The transaction is expected to generate at least $3 million in annualized revenues.
Wings & Ink marks the second acquisition, including National Marketing Services, which SPAR has made within the last 4 months. The combined acquisitions will add approximately $9 million in total revenue on an annualized basis. The Wings & Ink transaction is in line with the Company's previously announced growth strategy of acquiring synergistic businesses that can be immediately implemented into the Company's core marketing and merchandising business. This acquisition is being funded with existing working capital and a portion of existing debt. The final purchase price of the acquisition is based on a twenty-four month earn out agreement.
Wings & Ink further enhances SPAR's existing presence in Canada through its subsidiary, SPAR Canada. Wings & Ink operates in a similar fashion to SPAR through two divisions, marketing and merchandising services. Wings & Ink was founded in 1994 and has built a reputation and brand name as a quality company in the industry, providing excellent customer service. The transaction adds many new clients to SPAR Canada's customer base which are well known retailers and consumer package goods manufacturers. SPAR Canada welcomes Wings & Ink's core management team, including the managing director, to the SPAR Canada team. The new management team's experience in operating within the merchandising industry in Canada is expected to help grow SPAR's business through new customer relationships and cross selling opportunities."Operating in the niche business of marketing and merchandising services and being an industry leader has presented SPAR with the fortunate opportunity to acquire valuable assets at attractive valuations to help fuel the growth of our business," stated Gary Raymond, President and CEO of SPAR Group Inc.
"Today SPAR Canada is operating successfully on a national and multi-lingual basis in Canada and continues to enjoy a strong recurring business with existing customers. Wings & Ink not only adds a new retail and manufacturing customer base, but also helps us enhance our market penetration in all geographical regions of Canada through the added workforce and reach of Wings & Ink. We believe the combination of our proprietary technology, the Wings and Ink team and their great customer service is a winning platform for growth and margin improvements. Although the transaction closed on April 1, 2010 both teams have been working diligently over the past several months to ensure that the finalized combination of SPAR Canada and Wings & Ink would make a seamless transition. Going forward we will continue to aggressively evaluate acquisition opportunities such as Wings & Ink and National Marketing Services to help grow our business and further cement ourselves as an industry leader."
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